Subtract the costs from your revenue and you get the profit, your actual gain. This is one of those laws we learn in school and that we all end up taking for granted. Then we actually end up forgetting about it, when we decide to start a business. And often we will start looking for a reason why our business is failing when it’s already too late. You wonder how the margins of your earnings could be so low, when sales were fine. You wonder why, despite fifty orders per day, your business kept dying, little by little every day, until the company accounts have inevitably gone in red. The reason is almost always there: hidden among the folds of those unaccounted costs that you somehow missed, that you did not consider.

Have you ever noticed your users’ behavior when they try to configure a composite product? Do you know how they feel when they don’t succeed in doing it? I am telling you! They feel completely frustrated while searching with difficulty among a thousand categories and unlimited products. Furthermore, in most cases they forget some items with, as a consequence, a significant damage for your store.

Pricing our products is never easy. The market changes so quickly that, although we try hard, we repeatedly risk to have our prices higher than our competitors’ ones. As an obvious result, our product won’t have many chances to be sold. No matter how much you overthink about it, you can’t find a reason. You look for a solution on your shop page, check the yearly trend, monitor the product positioning on search engines and your brand value. Everything seems to be perfect, as usual, but the product you added to your store still doesn’t generate one single purchase. The fact is that customers are used to finding the best offers on the market and even one single dollar often makes a difference, also for your loyal customers.

Such is the nature of business: each customer is different from the other and knowing well your price policies and your way of dealing with them, they always want more and if you don’t grant it, they will get frustrated and move on to your competitors. How many different types of customers have you got? Some of them want to be treated differently from others as they buy many products each month, those who want to be privileged because they are old time customers and so on… But how could you possibly give privileges to each one of your customers, knowing that each one of you has different needs? Sure, when we manage a small store, we can surely change the user role by accessing WooCommerce’s options, effectively giving them advantages others don’t have, but when these customers become 10, 20 or 100… it may become a problem.

Did you know people read refund policies before buying any product? Basically, if the website grants a refund for the product due to reasonable causes such as malfunctions, glitches and such, buyers will be increasingly determined to complete their orders. They will feel reassured. And that’s great, since that tremendously increases the conversion rate. But do you know what happens if we offer a difficult process to get refunds? Users will lose trust in your company and they will most likely look somewhere else for their future purchases.

Take payments on your WooCommerce store via iPay88. iPay88 is a leading payment provider in Malaysia. iPay88 offers many payment options to their clients including credit/debit cards, direct debit for countries like Malaysia, Thailand, Philippines, New Zealand, Australia, China, and alternative payment options like AliPay, Paysbuy and more. iPay88 also is able to process payments in multiple currencies depending on your account, some of those include Malaysian Ringgit(MYR), US Dollar (USD), Yuan Renminbi (CNY), Euro (EUR), Pound Sterling (GBP) and more.

With WooCommerce Waitlist customers can register for email notifications when out-of-stock products become available. Keep customers happy with back-in-stock notifications. Notify people when a product is available. WooCommerce Waitlist lets you track demand for out-of-stock and backordered items, ensuring your customers feel informed, and therefore more likely to buy. Using this plugin, you can build a waiting list of people wanting the unavailable item, then notify customers automatically when products arrive.

Show color and image swatches instead of dropdowns for variable products. Replace drop down fields on your variable products with WooCommerce Color and Image Swatches with this easy to use extension. Using color and image swatches provides a much nicer way to display the available colors of a product, available styles, available sizes, or pretty much anything else that you can display using an image or color.

Advanced, flexible shipping. Define multiple shipping rates based on location, price, weight, shipping class or item count. The table rate shipping module extends WooCommerce' default shipping options giving you highly customizable shipping options. Define multiple shipping rates based on location, price, weight, or item count. Wildcards may be used to match multiple regions too.

Generate store credit coupons that enable customers to make multiple purchases until the total value specified is exhausted or the coupons life expires. Create store credit style coupons in your WooCommerce store. Generate store credit coupons that enable customers to make multiple purchases until the total value specified is exhausted or the coupons life expires. For example a $50 store credit voucher used at checkout for a $30 purchase will allow for a future purchase of $20 or until the total value expires or is exhausted. Customers can also buy products worth more than the remaining store credit and pay the difference at checkout. Store Credit includes a handy utility for generating and emailing a credit coupon to a customer by entering their email address and the amount.