“Exploit the urgency and scarcity principle for your site and you’ll see conversions increase dramatically”. This is one of the most recurrent expressions in the web when talking about marketing strategies, but it could not be truer. If users realise that their time to make a decision is limited or that the product they are interested in is available only in a limited amount of items, they will decide sooner and quicker to purchase. That’s exactly what a countdown makes.

Do you want your products to become popular and sell a lot? Use an efficient pre-sale system in your store! Whenever a product or service is about to be launched on the market, a feeling of expectations is triggered in your customers, which makes them more likely to proceed with the purchase. Unfortunately, this unconscious process is rarely used properly and once a new product is finally on the market, many customers already lost their interest in it.

All people active in the web know advantages of using popup windows. A popup window dramatically increases the visibility of what you put in it, the conversion rates of users who see it and allows you to get instant feedback from your users. Use them in a non-intrusive way and they will turn out to be one of the most powerful marketing strategies to increase sales in your store.

I am sure you get disappointed when you see an order fixed in a pending status. You would make every effort to see it as completed, whereas the only thing you can do is wait for user’s decision and, if he/she won’t complete that order, it will be removed from the system. As a consequence, you will lose both sale and customer.

Are invoices a nightmare for you? Do not worry, YITH WooCommerce PDF Invoice and Shipping List has been purposely created to help you automatically generate PDF invoices for your orders. You can customise options and then have invoices automatically generated without you to feel stressed for doing it.

A/B split testing on checkout pages (analysis made to find out which checkout structure works better in e-commerce sites) have turned out to be the best choice for a better user experience during purchase. This because a multi-step structure helps customers feel more comfortable during payment operations as they understand better which step they are filling in.

In the majority of shops you find small objects with a very low price per item, just think to ironmongery or nail charm. Your customer could either be one who needs big amounts of such product or one who needs just a couple of small nails. Yet, in this case, shipping so few would require too much time if compared with the earnings you would get (not to say that earnings are entirely missing). And not to mention, then, shipping costs that would be much higher than the price of purchased products.

Selling products with dedicated access is a great opportunity to increase your earnings: big companies like Udemy or Treehouse prove it, achieving huge amount of sales volumes with this business model. Their income is intended to grow considering the amount of people looking for their products. In a completely automatic way, you could offer your users a restricted and exclusive access to tailored information, like a course, a study plan, a sequence of e-books, or even premium services, etc.

Have ever had that unpleasant feeling of having to make a present to someone, but not knowing what to buy? 99% of the times, this type of uncertainty does not help users completing their purchase. The same happens on your shop. A customer comes to purchase a present, browses the catalogue in search for an idea, but he cannot be sure about what the recipient could like most and has many doubts: how does refund policy work in case the product should not be good? And if the size were not the right one? And if it did not arrive in time?

From January 1 2015, the European Union has put into effect the new rules about the taxation on the purchase of digital goods (software, electronic, e-book, telecommunications and broadcast services) for European citizens. In the business to consumer sale, the shop must apply the VAT of the country of the purchaser; while in the business to business it all depends whether the company owns valid VAT number recognized by the European Union. 28 countries mean 28 different calculations; do you think it could be confusing? Well, because with YITH WooCommerce EU VAT everything will be automatic.