Alex is making purchases on your e-commerce. He placed three products in his cart and, while surfing, he finds an item that he considers perfect as a birthday present for his father who lives in another country. Satisfied, he adds this to the cart as well, while thinking of his father's happiness when he would unexpectedly receive the gift. But when he’s about to end payment, he realizes that he can’t make one order and select two different shipping addresses. He’s forced to take away his father's gift from his cart and plan to make a new order later. As soon as he has 5 minutes, he thinks, maybe later, maybe the next day. Maybe never, as is often the case. Because in the meantime he will find a similar product on another e-commerce, or maybe he will find it on a better price in another store, who knows. Whatever the reason, in fact a product removed from the order is a lost sale that will hardly be recovered. Now imagine that Alex chose to remove his products and buy only the gift for his father. In this case, the economic loss would not be of a product but three. And imagine that this situation in your e-commerce occurs several times over a week or a month. How many sales are you already losing without even knowing it?

A recent research has proved that the 70% of the users uses the chat to ask information: they do it to be reassured, to receive that human feedback that only a clerk can offer physically. And the aim of YITH Live Chat is exactly this one, in an immediate and performing way. That’s right: it’s possible to communicate with our customers using emails or contact modules, unfortunately customers often ask for information when they are just about to purchase something and their wait for an answer, however brief, might be enough for them to lose interest and have second thoughts about actually purchasing it. And this process means less sales… A lot less!

Have you ever noticed that Google shows product feeds among its results? They are so captivating, tempting and attractive! They immediately catch users' eye, persuade them to click and take them directly to your shop page. Google Merchant: the bright idea by Google, well-conceived for those who aim to boost their sales. Just think about it! That simple click will not only meet the target but will also take the users who have a strong tendency to purchase to your site and, as a foreseeable consequence, increase your sales.

Is the final price for your products the right one? Every time you need to assign prices to new products you have for sales, many questions arise: you want to treat your customers well treated but something may interfere with your decision of what the final price might be and good intentions just aren't enough. Some of these questions may concern the price applied by the payment gateway of choice, for each transaction. The most warning factor is the fact that if you intend to add this cost directly to the final product price, that's going to influence your customers' decisions and might end up purchasing it from some other store paying a little less for it. And just like that you lost not just a sale, but a potential customer. Clearly you can't afford to lose money, but you might consider that adding that cost to the final price isn't nice either, since every gateway has different prices and you would end up with showing an expensive price even when the payment method chosen by the user doesn't require it.

Do you like the sound of money? I'm sure you do, since when you own an e-commerce store, there is no better sound from the one of a scored sale. When customers buy from your online store, you must know right away, in order to be able to taste that particular feeling that only sales can give. It doesn't matter what you are doing, doesn't matter if you are checking your budget or if you are in a meeting with your colleagues, you need to be informed! Sure, you must be thinking that emails and text messages help in this respect, but this forces you yo have to keep updating your accounts.

They say customers need to be pampered. I’m sure you already moved toward this objective in your business, making your user a part of it and of your business values, but there is one more thing you can do to improve your website. And that’s simply saying “Thank You”. When you buy from a store, you generally get a warm and welcomed “Thank You” from your clerk, and that’s when you may receive a gift or maybe you are simply suggested to look at something else in particular, be it a promotion or a specific event. Why not do the same thing on your e-commerce store, thanking each and every single user for their purchase? Your customers will sure appreciate that.

Subtract the costs from your revenue and you get the profit, your actual gain. This is one of those laws we learn in school and that we all end up taking for granted. Then we actually end up forgetting about it, when we decide to start a business. And often we will start looking for a reason why our business is failing when it’s already too late. You wonder how the margins of your earnings could be so low, when sales were fine. You wonder why, despite fifty orders per day, your business kept dying, little by little every day, until the company accounts have inevitably gone in red. The reason is almost always there: hidden among the folds of those unaccounted costs that you somehow missed, that you did not consider.

Have you ever noticed your users’ behavior when they try to configure a composite product? Do you know how they feel when they don’t succeed in doing it? I am telling you! They feel completely frustrated while searching with difficulty among a thousand categories and unlimited products. Furthermore, in most cases they forget some items with, as a consequence, a significant damage for your store.

Pricing our products is never easy. The market changes so quickly that, although we try hard, we repeatedly risk to have our prices higher than our competitors’ ones. As an obvious result, our product won’t have many chances to be sold. No matter how much you overthink about it, you can’t find a reason. You look for a solution on your shop page, check the yearly trend, monitor the product positioning on search engines and your brand value. Everything seems to be perfect, as usual, but the product you added to your store still doesn’t generate one single purchase. The fact is that customers are used to finding the best offers on the market and even one single dollar often makes a difference, also for your loyal customers.

Such is the nature of business: each customer is different from the other and knowing well your price policies and your way of dealing with them, they always want more and if you don’t grant it, they will get frustrated and move on to your competitors. How many different types of customers have you got? Some of them want to be treated differently from others as they buy many products each month, those who want to be privileged because they are old time customers and so on… But how could you possibly give privileges to each one of your customers, knowing that each one of you has different needs? Sure, when we manage a small store, we can surely change the user role by accessing WooCommerce’s options, effectively giving them advantages others don’t have, but when these customers become 10, 20 or 100… it may become a problem.