Market research proved that the 77% of your potential clients read users’ reviews before purchasing any product of your e-commerce. Therefore, getting a positive review from a faithful client is vital to improve the sales and acquire credibility in the online market.

There is no better way to prove the quality of your products by having your customers express their thoughts. A positive review is a powerful marketing tool to enhance and improve the overall expectations of your users. So, what's the best way to encourage your users to write a review?

Many shopkeepers sell goods or services for which a label with price is not enough. For off-the-shelf items, for which big quantities of the same product might be purchased, a buyer usually prefers to get in touch with the supplier to negotiate an ad hoc price solution. A quote request is a channel that allows that negotiation, that otherwise is difficult to achieve in online shops.

Recent research shows that about 4 trillion dollars of goods will be abandoned in carts during 2015 by e-commerce users. What’s interesting is that more than the 60% of these carts can be perfectly recovered and transformed in purchases. YITH WooCommerce Recovered Abandoned Cart will just do that: it will help you converting these abandoned carts in purchase orders.

If you sell ebooks online, audio files, courses or any other digital product, you have probably noticed some of the information during the checkout could be requested later, in order not to discourage our precious customers or make them abandon the purchase.

Users that purchase online always hesitate when they buy a product that they cannot see nor touch. Put yourself in your potential customers' shoes: everything they know about the product is represented by an image and a few descripting lines, they are not able to verify personally the details, or to ask for further information to a salesperson as it would be in a real shop. How many questions would they ask before clicking on the purchasing button, and how frustrated are they purchasing blindly!

With the advent of web 2.0, users have become much more used to interactive sites that are getting more dynamic and user friendly. And the more your e-commerce uses the latest web technologies, the more it looks appealing to potential customers. One of the newest and most versatile characteristics that a modern shop cannot miss is the slider, without a doubt: can you imagine potentialities of a product slider?

“Exploit the urgency and scarcity principle for your site and you’ll see conversions increase dramatically”. This is one of the most recurrent expressions in the web when talking about marketing strategies, but it could not be truer. If users realise that their time to make a decision is limited or that the product they are interested in is available only in a limited amount of items, they will decide sooner and quicker to purchase. That’s exactly what a countdown makes.

Do you want your products to become popular and sell a lot? Use an efficient pre-sale system in your store! Whenever a product or service is about to be launched on the market, a feeling of expectations is triggered in your customers, which makes them more likely to proceed with the purchase. Unfortunately, this unconscious process is rarely used properly and once a new product is finally on the market, many customers already lost their interest in it.

All people active in the web know advantages of using popup windows. A popup window dramatically increases the visibility of what you put in it, the conversion rates of users who see it and allows you to get instant feedback from your users. Use them in a non-intrusive way and they will turn out to be one of the most powerful marketing strategies to increase sales in your store.